https://www.benjaminlifson.com/work daily 1.0 2026-01-20 https://images.squarespace-cdn.com/content/v1/5959869536e5d3644bbf662c/1501376305978-Z2VVSS47WRC1VXZ124X7/spotifyicon+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5959869536e5d3644bbf662c/1501377318164-X21SSW8RYJ78B7NGD8DL/square.png Work https://images.squarespace-cdn.com/content/v1/5959869536e5d3644bbf662c/1513785919454-1SPEDO442NJC3RZCR6IQ/papaupdate.jpg Work https://images.squarespace-cdn.com/content/v1/5959869536e5d3644bbf662c/1511911569652-I64VUP3HS0ADCIRRNATA/socialimage.png Work - In Flames - Owl Boy Spotify Campaign In order to help increase streams/saves for one of In Flames' past albums (A Sense of Purpose) on its 10th anniversary, I had custom merchandise created, and tied it into a contesting campaign. By creating exclusive merchandise that wasn't your run of the mill t-shirt or vinyl, fans had a large incentive to opt-in. When fans entered, we automatically received demographic information, including email addresses, locations, and ages. In addition to receiving this information, the tracks on the album were automatically saved to fans Spotify library. Lastly, entering caused them to become a follower of the band on Spotify. By the end of the campaign, there were over 39,000 track saves (over 2,800 equivalent album units). The band received over 3,000 new Spotify followers, and we were able to add the e-mail addresses gained to their mailing list. https://images.squarespace-cdn.com/content/v1/5959869536e5d3644bbf662c/1554310089599-X8BT9K13LW96GUDK6EOH/Motley1.jpg Work https://images.squarespace-cdn.com/content/v1/5959869536e5d3644bbf662c/1565801845617-QVSLZDV411RV37XFRJMG/image-asset.jpeg Work - Behind the Scenes Example [DIAMANTE] https://images.squarespace-cdn.com/content/v1/5959869536e5d3644bbf662c/1614966163896-CSHE6XPF0O3KW3VU19YN/text.jpg Work https://images.squarespace-cdn.com/content/v1/5959869536e5d3644bbf662c/1614966443161-6NW0X7GQTQBOCDHMYW1U/2.jpg Work - The POP PUNKER The Pop Punker is a brand I created as a hobby in 2017 as an outlet for my love of Pop Punk/Emo music. The Instagram account currently boasts over 70K followers (I took a 4 year break which resulted in a massive loss of followers). I’ve had the pleasure of working with entities like Hopeless Records, Fearless Records, Alternative Press & more, and am lucky enough to be followed by my favorite bands including blink-182 & New Found Glory. I also used the account as a platform to rerelease old pop-punk music I made as a teenager, and was able to garner over 390K streams on Spotify under the artist name PNKR. Feel free to head to instagram.com/thepoppunker to check it out if you are interested!